The Olympics is nearly here! Thank goodness for that, a happy and rousing occasion to drag us all out of the quagmire of recession, austerity and rain! We’re about to watch the world’s greatest sportsmen (drink Coke) and sportswomen (eat MacDonalds) compete for the (buy BP)… Hang on a minute, what’s going on here? What does this have to do with sport?
“But James, what you don’t understand is that they Olympics couldn’t have gone ahead without the extra money from the official partners.”
Really? Let’s look at the figures then – the sponsor’s money accounts for less than 2% of the total spend, so by my calculations that means that 98% of the cost of the Olympics was paid for (sponsored) by the Great British Tax Payer – Official Olympic partner.
So couldn’t we have just cut back 2% on the total costs and not had the sponsors?
“It doesn’t work like that James, we need to the sponsors to, erm…”
Highlight the problems with global obesity? Eat burgers, drink corn syrup, run faster!
Right then, and please stop me if I’m wrong – as us tax payers sponsor 98% of the Olympics, that means we get to use the Olympics as part of our advertising? Fantastic! To be honest this couldn’t come at a better time, everyone’s suffering at the moment and for us all to cash in on the influx of visitors to London will mean that…
“Ah, yes, about that, erm… It’s fine to advertise your business as long as you don’t use any of these words: Olympic (s), Olympiad (s), Olympian (s), Paralympic (s), Paralympiad (s), Paralympian (s), London, Games, Summer, Two thousand and twelve, 2012, Twenty Twelve, Medals, Gold, Silver, Bronze, Sponsors. We will of course be sending out Brand Police to help enforce this.”
So let’s get this right, as a London based UK registered Limited company with London in its company name, we are not allowed to use the word “London”* to promote our company during the Olympics?
Even though we, the tax payers, are the majority sponsors and partners of the Olympics?
Thank you for joining me today Lord Coe**.
It’s been pointed out to be that the Independent article linked above is wrong about the use of the word ‘London’ by itself, offical guidelines are as follows:
The banned expressions are:
– any two of the words: Games, Two Thousand and Twelve, 2012, Twenty-Twelve
– any word in the list above with one or more of the words: London, medals, sponsors, summer, gold, silver, bronze
**These are not the words or expressions of the real Lord Coe, I am using satire to illustrate a point.